https://www.ajpojournals.org/journals/index.php/JHT/issue/feedJournal of Hospitality and Tourism2024-04-27T23:14:07+03:00Journal Adminjournals@ajpojournals.orgOpen Journal Systems<p>Journal of Hospitality and Tourism (ISSN 2789-7052), is an open-access journal hosted by AJPO Journals USA LLC. Publications under this journal enjoy the benefits of the Universal Copyright Convention. As bodies of knowledge, tourism studies and hospitality studies share that uneasy location between functional, vocational training for particular industries, and social science inquiry that draws on the conceptual and methodological resources of cognate disciplines (and the emerging traditions of hospitality and tourism studies themselves). Thus, the journal is dedicated to a vast and wide range of topics ranging from tourism and travel management, leisure and recreation studies and the emerging field of event management both locally and internationally based. It contains both theoretical and applied research papers, and encourages the submission of the results of collaborative research undertaken between academia and industry.</p> <p>The journal ensures that publications are done after an in-depth peer review process (usually two high profile peer reviewers) in order to ensure quality of research publication. The process through to publication, additionally, is cost-effective, fast and convenient, thus authors get to achieve the most out of their academic research articles completely peer reviewed comments as early as up to 2 weeks. The peer review process maintains a double blind peer review technique that ensures that the authors’ as well as the reviewers’ identities are secret. This leads to high impact peer review and refereed research publications. Publication is indexed in Google scholar among other journal indexes such as the SCOPUS, Science Direct, EBSCO and Sage journals among others. It also encourages the publishing of open access academic journals on a regular basis. The journal, likewise, has a variety of special issues that include any unpublished articles in a different format like original research articles, critical reviews, mini reviews, short communications, case reports related to the specific theme. These formats enable the articles be archived for future referencing given special instances that may arise in future which mean that quality is a constant developing aspect in the course of time. Its indexed in google scholar, Crossref (DOI), Ebscohost, Research Gate among others.</p>https://www.ajpojournals.org/journals/index.php/JHT/article/view/1981Influence of Service Quality on Customer Loyalty in Luxury Hotel Chains in Tanzania2024-04-27T23:14:07+03:00Chande Alexinfo@ajpo.org<p><strong>Purpose:</strong> The aim of the study was to assess the influence of service quality on customer loyalty in luxury hotel chains in Tanzania.</p> <p><strong>Methodology:</strong> This study adopted a desk methodology. A desk study research design is commonly known as secondary data collection. This is basically collecting data from existing resources preferably because of its low cost advantage as compared to a field research. Our current study looked into already published studies and reports as the data was easily accessed through online journals and libraries.</p> <p><strong>Findings:</strong> The study indicated a strong correlation between the two factors. High service quality consistently leads to increased customer loyalty within this segment of the hospitality industry. Studies have revealed that luxury hotel guests place significant emphasis on personalized service, attention to detail, and exceptional experiences. When these expectations are consistently met or exceeded, guests are more likely to exhibit loyalty behaviors, such as repeat visits, positive word-of-mouth recommendations, and a willingness to pay premium prices. Additionally, service quality has been found to play a crucial role in shaping guests' perceptions of value and satisfaction, which further contributes to their loyalty. Consequently, luxury hotel chains that prioritize and maintain high levels of service quality are better positioned to foster long-term relationships with their clientele and achieve sustainable competitive advantage in the market.</p> <p><strong>Implications to Theory, Practice and Policy:</strong> Expectancy-disconfirmation theory, service profit chain theory and relationship marketing theory may be used to anchor future studies on assessing influence of service quality on customer loyalty in luxury hotel chains in Tanzania. Practitioners in luxury hotel chains can leverage the empirical findings to inform strategic decision-making and enhance service delivery. Policymakers and industry stakeholders can utilize the empirical evidence to advocate for policies that support service quality enhancement initiatives within luxury hotel chains. </p>2024-04-27T00:00:00+03:00Copyright (c) 2024 Chande Alexhttps://www.ajpojournals.org/journals/index.php/JHT/article/view/1980Impact of Online Reviews on Hotel Booking Intentions among Millennials in Nigeria2024-04-27T23:06:16+03:00Chinedu J.K.info@ajpo.org<p><strong>Purpose:</strong> The aim of the study was to assess the impact of online reviews on hotel booking intentions among millennials in Nigeria.</p> <p><strong>Methodology:</strong> This study adopted a desk methodology. A desk study research design is commonly known as secondary data collection. This is basically collecting data from existing resources preferably because of its low cost advantage as compared to a field research. Our current study looked into already published studies and reports as the data was easily accessed through online journals and libraries.</p> <p><strong>Findings:</strong> The study discovered that millennials heavily rely on online reviews when making hotel booking decisions, considering them as crucial sources of information. Positive reviews tend to increase booking intentions, while negative reviews have a significant adverse effect. Additionally, the study revealed that millennials are more inclined to trust reviews from fellow consumers rather than those from official hotel websites or advertising campaigns. Furthermore, it highlighted the importance of review authenticity and the influence of review characteristics such as quantity, recency, and overall rating on booking intentions.</p> <p><strong>Implications to Theory, Practice and Policy:</strong> Social influence theory, technology acceptance model and selective exposure theory may be used to anchor future studies on assessing the impact of online reviews on hotel booking intentions among millennials in Nigeria. Hoteliers should prioritize online reputation management strategies that enhance the credibility and authenticity of online reviews, thereby positively influencing Millennials' booking intentions. Policymakers should enact regulations that promote transparency and accountability in online review platforms to mitigate the spread of fake or misleading reviews. </p>2024-04-27T00:00:00+03:00Copyright (c) 2024 Chinedu J.K.